137 – Communicating Chiropractic feat. Dr. Sherry McAllister

Dr. Lauryn welcomes Dr. Sherry McAllister, president of the Foundation for Chiropractic Progress on the show.  They talk about the Olympic commercial, positive press and marketing for chiropractic, communicating chiropractic with the public and across the medical community, and so much more!  

To learn more about the Foundation visit: https://www.f4cp.org/

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135 – Communicate and Come Together feat. Kristi Hudson

Dr. Lauryn brings Kristi Hudson on the podcast to talk about marketing and communication within your clinic.  They discuss Kristine’s journey with chiropractic and her daughter, in-clinic communication, pricing, research, coming together as a profession, and even more!

Follow @kristi.c.hudson for more

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For all the links they talked about see below:

Clinical Compass: https://clinicalcompass.org/

Chiropractic Strategic Plan: https://chirocongress.org/future-of-chiropractic-strategic-plan-phase-iii/

ChiroHealthUSA Webinars: https://www.chirohealthusa.com/webinars/

Overhead Calculator: https://www.chirohealthusa.com/overhead-calculation/

Heidi Haavik: https://www.heidihaavik.com/

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131 – All Things Social Media – Subluxnation Rewind

Dr. Lauryn gives exclusive access to her talk on Social Media for last year’s Subluxnation event.  She gives ways to keep your content entertaining, social media planning, overcoming your social media objections, goals for social media, engaging with followers, and so much more.

If you want to hear this year’s Subluxnation talk, make sure to sign up here: www.subluxnation.live

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128 – Turn Google Searches into Patients – Search Engine Marketing 101 feat Melissa Brettingen

Dr. Lauryn welcomes Melissa Brettingen on the podcast to talk search engine marketing (SEM).  Learn along with Lauryn about how to get people from Googling to actually coming into your office.  They discuss budget setting, website optimization, effective ads, and so much more!

To learn more about Melissa and sign up for working with her go to @mkbrettingen

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127 – When Competition Comes to Town

Dr. Lauryn answers a question from a doctor worried about new competition moving to town.  She talks about comfort, mindset, competition, reviews/testimonials, social media and so much more.  There is a great mix of emotional, spiritual, and tactical advice in this one and something for experienced and new docs alike.

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126 – Coming Up with Content for Social Media feat Dr. Savannah Gardner

Dr. Lauryn welcomes Dr. Savannah Gardner back to talk social media.  They cover batching, finding inspiration for posting, mental health, controversial posts, and so much more.  As a special bonus Savannah gives some killer October social post ideas for your clinic!

To learn more about Savannah: @savannahzgardner

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122 – Turning Followers Into Patients – Cultivating Your Audience

Dr. Lauryn talks about being yourself, starting the relationship right, deleting followers, why you don’t want other chiro’s sharing your post, local over viral, and so much more.  This is a jam packed practical episode you don’t want to miss.

To hear her episode on the Angus Pyke podcast go here https://www.anguspyke.com/204/ (yes, Kirby was paying attention).

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117 – Community Outreach in Uncertain Times

Dr. Lauryn discusses how to be involved and build your connections in your community, even if things start to get locked down again.  She shares 7 great ideas, both innovative and re-thinking the “classics”.  This goes beyond marketing to the deeper connections with both individuals and other businesses in your community.

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116 – 7 Steps from Student to Startup feat. Dr. Callie Horstman

Dr. Lauryn has Dr. Callie Horstman on the show to help answer a question about the time period between graduation and opening your clinic doors.  They talk tactical steps like branding and systems/procedures, and philosophical steps like mental preparation and taking you time.  Even if you’re already in practice there’s some great tips for everyone.

For the episode on the 8 people you need when in practice check out episode 20

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115 – SEO-no, 5 SEO Mistakes You’re Probably Making feat. Kirby

Dr. Lauryn welcomes Kirby on the show to help answer a question about  search engine optimization.  They outline 5 mistakes many people make when trying to get the to the top of the Google search results.  Don’t worry, it’s not just nerd talk, there are some overall marketing concepts in there too.

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